The landscape of television has undergone a dramatic shift with the emergence of Over-The-Top platforms. These streaming giants, such as Netflix, Amazon Prime Video, and Disney+, are relentlessly competing for viewer attention. Homegrown series have become a key weapon in this fight, with creators investing heavily in high-production-value content

The realm of television is undergoing a profound transformation, with streaming services revolutionizing the landscape. Known as Over-the-Top (OTT) television, these platforms deliver a vast library of content directly to viewers' devices, bypassing traditional cable and satellite providers. This shift has empowered consumers with unprecedented cho